I worked with the largest television network in Mexico to broadcast the Magdalena Movie on national television the night before Easter. The network heavily promoted the movie and showed the film during a 2-hour prime time slot. This was the 3rd straight year of sharing a Christian movie with the gospel message on the night before Easter. A year ago we broadcasted the Jesus Film. Two years ago the Magdalena movie was shown. It is estimated that each year the viewing audience is 60-80 million.